The San Bernardino County Department of Behavioral Health (DBH) launched a countywide campaign to raise awareness about the unprecedented rise in overdoses and poisonings caused by fentanyl. The campaign will continue throughout the year, with the message “Fentanyl Doesn’t Care. But We Do.” Fentanyl is a synthetic opioid that is up to 50 times stronger than heroin and 100 times stronger than morphine. It is tasteless, odorless, and too small to see; an amount about the size of two grains of sand can cause an overdose.